Choosing the right straightening cream is key to salon-level straight hair at home: Wella Straight It (formerly Wellastrate) and Labbell Super Straight are both professional creams used in leading salons. Both include conditioning ingredients such as Jojoba oil to reduce damage while straightening, leaving hair cleaner, lighter and shinier.
1. Wella vs Labbell Straightening Creams
A. Wella Straight Intense (Strong)
- Size: Step 1 (100ml) + Neutralizer Step 2 (100ml).
- Suited to: very curly, thick, coarse hair, or a first straightening treatment (rebonding / rebonding iron).
- Result: maximum straightness that lasts, around 2-3 months depending on care.
B. Wella Straight Mild (Moderate / Gentler)
- Size: Step 1 (100ml) + Neutralizer Step 2 (100ml).
- Suited to: fine, thin, coloured, damaged hair, or hair that has had rebonding before.
- Result: a natural straight look without putting excessive chemical stress on the hair.
C. Labbell Super Straight (Strong & Professional)
- Size: Step 1 (500ml) + Neutralizer Step 2 (500ml).
- Suited to: professional salon use, or very thick and stubborn hair; also suitable for frequent use.
- Result: maximum straightness, weight and shine, like a premium salon treatment.
2. Key Formulation Features
- Hydro Safe Complex: improves the hair’s ability to retain moisture from within, preventing dryness after straightening.
- Cationic Formula: keeps the hair structure balanced so it does not break during chemical application.
- Jojoba Oil Extract (Wella): gives extra protection so the hair does not look dead or stiff.
3. How to Use the Straightening Cream (Step-by-Step)
You can straighten with a comb alone for a natural result, or use a hot flat iron for a fully straight rebonding effect.
- Step 1 (Straightening Cream)
- Wash your hair with shampoo (no conditioner) and towel-dry until damp.
- Apply Step 1 evenly along the hair, keeping 5mm to 1cm away from the scalp to avoid irritation.
- Comb straight with a wide-tooth comb.
- Leave for 15-25 minutes (without any heat or steam).
- Rinse clean with water and dry the hair 100%. (You can flat-iron at this stage for a rebonding effect.)
- Step 2 (Neutralizing Emulsion)
- Apply Step 2 onto the dried, straightened hair.
- Comb straight and keep the hair straight; leave for 10 minutes.
- Wash with shampoo, rinse clean, and style as you like.
Expert Note
A good straightening cream is only half the success. The other half depends on your application technique and flat-iron temperature control. The review is by Wong Chin Fong, a professional hair care expert. After choosing between Wella and Labbell, refer to a complete DIY rebonding guide so your straight result stays as nice as a salon’s.
Summary
For a first treatment on thick, coarse hair, choose Wella Straight Intense; for fine or coloured hair, choose Wella Straight Mild; for professional salon use or stubborn coarse hair, choose Labbell Super Straight. To see the products and sets, check the product page or message us on WhatsApp.

