Hair that feels like wet tissue or a rubber band after bleaching is not a surface problem — the protein inside the cortex is gone. Ordinary conditioner only smooths the outer layer, so the inside stays hollow. Labbell Vitalist Keratin rebuilds the structure: Hydrolyzed Keratin fills the gaps in the cortex, while oils such as Argania Spinosa Kernel Oil form a film to reduce further moisture loss.
Why conditioner alone is not enough
Bleach and perm chemicals open the cuticle and let the chemical action reach the cortex. The price: the protein and lipids inside are carried away too, and the hair becomes a porous sponge —
- absorbs water fast, dries slowly, takes a long time to blow-dry
- frizzy and fuzzy once dry
- the comb snags in the middle and the hair snaps when pulled
- feels like wet tissue or a rubber band
At this stage, no matter how expensive your conditioner is, it only smooths the surface; one rinse and the inside is still empty.
The mechanism: rebuild structure, not just feel
Hair is 80-90% keratin. Adding moisture only solves “dry”; it cannot restore “collapsed” hair. This keratin line does three things:
- Replenish protein: Hydrolyzed Keratin molecules are small enough to enter the cortex and fill the voids.
- Seal: oil-based ingredients such as Argania Spinosa Kernel Oil form a film on the surface to reduce continued moisture loss.
- Reduce breakage: once strand strength returns, the comb and hair dryer stop “cutting” your hair.
Grade your damage first
- Mild — dry ends, colour starting to fade, but the rest of the hair holds up. Shampoo plus leave-in care is enough.
- Moderate — the whole head feels rough, absorbs water fast, frizzy after blow-drying, the comb catches in the middle. You need a course of keratin treatment.
- Severe — bleached to the point of feeling like a rubber band that goes soft and snaps when pulled. Cut it. Do not force a rescue; the structure is gone and any product is only make-up.
What is in this line
- Vitalist Keratin Shampoo 1000ml (purple bottle, 5-in-1): key ingredients Hydrolyzed Keratin + argan oil, plus Hibiscus Sabdariffa extract, Tocopheryl Acetate (Vit E) and Panthenol (B5). Its cleansing base uses Sodium C14-16 Olefin Sulfonate, a milder type of surfactant than traditional SLS and friendlier to bleached and coloured hair.
- Vitalist Keratin Treatment 1000ml (deep repair): salon-grade keratin concentration with Hydrolyzed Keratin + amino acids. This is the core of the line and is meant to be left on, not a shampoo you rinse straight away.
- All In One Vitalist Treatment 160ml (leave-in keratin mist): a leave-in mist with keratin extract. Spray before blow-drying as heat protection and a smoothing layer.
- Vitalist Yogurt Hair Treatment Mask 1000ml / 250ml (yoghurt mask): contains Yogurt Extract (high amino acid content), Jojoba Esters and Lactic Acid. It moisturises and softens, making the hair feel good to the touch.
The ritual: a treatment-grade routine at home
STEP 1 | Wash · Keratin Shampoo
Wash twice: the first pass removes oil, the second is a 1-minute massage. Rinse clean.
STEP 2 | Apply · Keratin Treatment
Towel-dry until it stops dripping (too wet will dilute the product). Apply starting 2-3 cm from the roots downwards; use more on the badly damaged areas and work in small sections for even coverage.
– Home: wrap in a warm towel for 15-20 minutes
– Salon: steam for 15-20 minutes
Rinse with warm to cool water — hot water will wash away what you just put in.
STEP 3 | Seal · Leave-in care
Towel to half-dry, spray the All In One Keratin mist on the mid-lengths and ends (not the scalp), then blow-dry. Keep the dryer at medium heat and at least 15 cm away from the hair.
Once a week: Yogurt Mask for deep moisture
Apply evenly after shampooing; at home use a warm towel for 20-25 minutes (at the salon, steam for 15-20 minutes), then rinse clean.
Frequency:
– Moderate damage: Keratin Treatment once every 2 weeks, 3 times in a row
– After that: once every 4 weeks for maintenance
Results timeline
- 1st time: smooth, sleek and drying time noticeably shorter — the most direct change you feel.
- 2nd-3rd time: the comb glides from roots to ends without tangling.
- 4 weeks: less breakage and no more fuzzy surface.
Salon tips (PRO TIP)
- Pre-bleach base layer: salons often apply a keratin base before bleaching to reduce structural loss from the bleach powder. If you plan to bleach again, ask your stylist whether you can have a keratin layer first.
- Rinse temperature: many people finish the full treatment, then go home and rinse with hot water — the results drop by a third.
Summary
Bleached hair that feels like wet tissue needs protein and lipids put back inside the cortex, not just coated on the surface. Follow this 3-step ritual and set the frequency according to your level of damage. To get the Labbell Vitalist products or ask about the right combination, WhatsApp us for advice or view the product page.
