Dry, rough, split ends after a client’s bleaching, rebonding or perming session are the biggest headache for salon owners and stylists, but handled well they are a golden chance to lift retail profit. The key is using a professional product that gives an instant “wow” effect in front of the mirror — LB-II Professional Ionic Crystal Repair Serum.
Why ordinary hair oil cannot rescue rebonded or bleached hair
Ordinary hair oils sold outside only coat the surface of the hair for temporary shine. On hair badly damaged by chemicals, the cuticle is already open and protein has been lost. What you need is an ionic formula to close the cuticle, not a sticky oil.
The salon’s secret weapon: LB-II Professional Ionic Crystal Repair Serum
To convince a client to buy before they walk out of the salon, use the LB-II Ionic Crystal Repair Serum. Nicknamed the “invisible plaster” for hair, it is formulated for extremely damaged, breakage-prone and split ends. It comes in a 140ml size.
3 main selling points for stylists to close the sale
- Instant visual effect (tackle frizzy hair): during the blow-dry, pump one drop of serum in front of the client and apply it to the roughest ends. Show them how easily the comb glides through without snagging. A result they can see with their own eyes is the most effective sales technique.
- Maximum heat protection (heat protectant): tell the client, “Your hair was just rebonded or coloured, so it is very sensitive. This LB-II serum acts like heat-resistant clothing. If you use an iron or hair dryer at home, it protects the hair from severe damage and breakage.”
- Premium texture (non-greasy): let the client touch their hair after application. It is not sticky at all and does not make the hair flat. The ionic technology absorbs quickly without leaving an oily residue on the stylist’s or client’s hands.
Why client education starts at your chair
Client education starts from your salon chair. Send clients home with professional-grade products so the results of your work last, while doubling the salon’s profit. To restock or compare more professional repair products, WhatsApp us for advice or view the product page.